A construção da opinião jornalística em textos da seção "Veja Essa" da revista Veja

Abstract

This dissertation is analyzed on the Critical Analysis of the Discourse with a social-cognitive shed. It has a general objective to contribute with enunciatives related to characterizations of general textuals. It has as specifics objectives: 1. to examine textual organization of reduced-text, which is part of the magazine section Veja essa . 2. to verify the relationship established by the journalist between different minimized texts of a same section and of differents sections, depending on what is being published. 3. to verify intertexts that ressemantive negatives and positive points for the readers, in order to build the readers opinion. 4. to analyze the strategies used by the sections writer Veja essa , in order to attract the target public. This research is limited to the reduced-text published in the section Veja essa of Veja magazine. Is known that there is an inter-relation among the analytical categories: Society, Cognition and Discourse, because each one is defined by the others. It is supposed that journalistic discourse is a social practice institutionalized and that it is made by a group of hierarquic categories defined by a global context and local context, such as: Power, Control and Access, in the discourse level; ignored/known, unused/expected, at a semantic level; and actuality, at informative level. The material for the analysis was collected during the period from July 2005 until end of 2006, since the beginning of the denunciation against Lula s government with the "big propine monthly" until this reelection in second turn. The analytical methodology used to build the Veja essa section was the theoretical analytical. The results were: 1- the Veja essa section is formed by reduced-text which based-text does not have an official origin from where is selected by Veja; the journalist commentaries are built by paraphrase and by evaluative lexicals. The directed discourse is the most used in the reduced-text; 2- the thematic progression is particularity of construction the Veja essa construction; the intertextualit of popular proverb is characterized in a segments selections; and the marketing is April Editor strategy to sell others magazines; 3- in the Veja essa section are built and destroyed the image of politicians to express the Veja s opinion and attract readers; 4- the scandal and the laugh are part of Veja s strategy at Veja essa section to attract readers. Is concluded the reduced-text are strategically published and guided by the categories Power, Control and Access in order to influencing the public opinion according with the ideology of Power of the company-newspaper