O poder da argumentação: análise de editoriais dos jornais Folha de S. Paulo e Estadão

Abstract

This monography had achieve the focus to scrutinize how ideas and values interfere with conception of bias in the journalistic report, searching which are the most used resources to make the rationale and, as a consequence, achieve the persuasion. That thematic was researched from this analysis from newspapers articles Folha de São Paulo and O Estado de São Paulo. Moreover, that utilized approach enclose bibliographies studies, historic survey from those newspapers quoted, choosing for editorials and analysis of the oeuvre wherein identify how the journalist build up his / her rationales, whereby persuasive device and how convince the listener under his/ her ideology, excelling which are the argumentative tools more useful resorted as a technique of persuasion