A persuasão na publicidade de medicamentos para disfunção erétil

Abstract

The use of medications for erectile dysfunction has represented one of the largest and most profitable area of the pharmaceutical industry, thus there is great competition between these industries in their production, so that market at first be represented promising rapidly became the effectively, however such consolidation often leaves aside the ethical character of the companies that produce this fact is placed because of the way these industries use persuasion to convince the consumer. This article aims to identify how companies approach and manipulate the consumer with respect to the benefits of consuming a medicine that will subjectively with the problems of erectile dysfunction, such identification occurs through the analysis of persuasion in advertising based. The concepts of rhetoric presented by several authors throughout the history of this, and seeks to systematize the persuasive function and the consequences of using this when it relates to health and it reaches an audience that if the question referred to often keep is hidden and in many other unflattering to the use of this medicine