O inconsciente plataformizado: dominação, saber e gozo no capitalismo tecnolatra

Abstract

This work investigates the impacts of platformization on the constitution of the subject in contemporary capitalism, articulating concepts from Lacanian psychoanalysis, Marxist critique, and technology studies. It starts from the hypothesis that digital platforms not only structure new forms of domination, but also intervene directly in the economy of jouissance and the production of unconscious knowledge. To this end, the study analyzes the transformations of social relations in the context of technolatrous capitalism, considering the expropriation of desire and its capture by big data. The research traces the historical construction of knowledge in Modernity, critically examining the shifts it produced in relation to Antiquity and its entanglement with the capitalist discourse. Throughout the dissertation, it becomes evident how platformization extends the logic of surplus value extraction, which originated with the sale of labor power, by instrumentalizing data as a commodity, ultimately leading to the proletarianization of desire. The study concludes that psychoanalysis, by maintaining itself as a critical field of knowledge, can offer tools to think about forms of resistance and displacement in the face of this scenario of subjective capture. Thus, this research contributes to the interdisciplinary debate on the impacts of digital technologies on subjectivity, engaging with fundamental issues in psychoanalysis, social theory, and the philosophy of technology